A Rare Look at Design Genius Jony Ive: The Man Behind the Apple Watch

A Rare Look at Design Genius Jony Ive: The Man Behind the Apple Watch:

Ive has a calming presence, like the Apple campus itself, whose very address, Infinite Loop, lulls you into a sense of Zen-ness. In the courtyard, trays of beautiful food—grass-fed steaks and fresh-made curries and California-born hot sauces—lead Apple employees out toward the open-air seating, away from the white cafeteria that might be described as a luxurious spa for the terminally nerdy. White is the color of choice at Apple HQ as in the Apple product line. It is through this white, with its clarity, its dust-hiding lack of distraction, that you have already met Jonathan Ive.

I never tire of articles about Jony Ive. Famously media shy it’s nice to see him coming out a bit more and sharing his thoughts about design and making things. He’s the only person in the entire Apple team with which I’ve had the most affinity for.

You get a sense because he’s so genuine that people really do like him once they’ve met him, as this feeling of warmth is conveyed in all the articles written about him. I believe that his fascination with the tiny details in his work is an unconscious challenge to everyone to just be that much more aware and deliberate in all facets of their profession. And I think that’s a really good thing overall.

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