It is a cold day in early December in Midtown Manhattan, and Amazon CEO Jeff Bezos has barely taken his seat on stage when his interviewer throws out that brusque query. It’s the question on the lips of every one of the 400 attendees of this tech conference, but it’s still a jarring moment. Bezos tries to hem and haw his way out of the issue, but his interrogator, Business Insider editor-in-chief Henry Blodget, won’t let up, asking again, “So, Jeff, what happened with the Fire Phone?”
A great read about Amazon and what makes Jeff Bezos tick. Offers quite a bit of intimate behind-the-scenes look at how the Fire Phone came to be that despite it’s apparent failure is still fascinating to know.
I can’t help but agree with the author that Amazon does seem to have lost it’s way a bit with all these new initiatives but (my own personal grievances aside) despite all this on some level I do want them to succeed as they’re a really unusual company doing really innovative things.