Still ticking: The improbable survival of the luxury watch business | The Guardian >

This article in The Guardian about Swiss timepieces had no right to be as interesting as it was:

A dial that once etched out our lives in hours and minutes, its accuracy dependent on our capacity to set it in motion and wind it, may now keep us connected with the rest of the earth, via GPS and overnight wireless charging. Yet the remarkable thing is not the emergence of texts and emails on the wrists – that was always going to come at some point – but how robust the traditional and mechanical wristwatch has proven itself alongside the new technologies. Alongside the absurd complications of the fattest new timepiece comes something we are evidently keen to hang on to – a belief that beauty and refinement are ends in themselves, and that the workbench of the skilled engineer is still revered more than the production line. A beautiful ticking timepiece gives us something back – transporting us, perhaps, to an imagined time when time was still our friend.

 

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